Digital Experiences that Maximize ROI
DX Veterans
A team of DX practitioners with decades of cumulative hands-on experience.
Industry Experts
Subject matter experts that approach solving complex operational and technical challenges through a pragmatic, common-sense approach.
ROI Driven
Core focus on driving lasting revenue and profit for the world’s largest brands.
Flexible Delivery
Onshore, Offshore and Hybrid models to meet your DX delivery needs
Maximizing ROI Through Process-Driven Digital Strategies
Delivering measurable returns and lasting value for our clients is at the core of DX-ROI. We employ proven processes that have been refined over decades to create effective data-driven strategies and digital experiences. We employ a comprehensive, pragmatic approach to leveraging digital technologies & processes across organizations with the singular goal of driving lasting and sustainable ROI.
Our Approach
Shifting Focus
Traditionally, DX project delivery focuses primarily on the phases of implementation up until launch. This approach shortchanges the critical components of adoption and proficiency, which extend in perpetuity post-launch and is where you maximize ROI. We help our clients shift their focus from “What constitutes a successful launch?” to “How do we generate sustainable ROI?”
- Start by contemplating how the end-state needs to be structured, staffed, administered over and operated
- Recalibrate the focus of the project execution team, stakeholders and executive sponsors on that end state
- Utilize this as the guide post for decisionmaking and prioritization on your DX journey
Experience
Our ROI-Generating Approach in Action
Schedule A DX Workshop With Us Today!
Our Capabilities
DX Clinics
Expert-Led intensive one day sessions that are designed to jumpstart your digital initiative and get it off on the right foot.
Project Control Services
Projects that are delivered within scope, time and budget. Our veteran team of technical project leads will keep you on track and preserve your sanity.
Strategy & Architecture
Full-service digital strategy creation and review. We have a unique process involving deep discovery of your operational objectives.
MarTech Delivery
We believe the value derived from the tool is as dependent on its implementation as it is on its features. Our implementation approach is focused on creating lasting ROI.
Experience Design
Comprehensive offerings and engaging creative that have been structured to support all aspects of your digital product lifecycle needs.
Post-Launch Support
Digital transformation is a journey and launch is just the beginning. Generating lasting ROI is a function of your long-term continuous innovation strategy.
DX Clinics
Expert-Led intensive one day sessions that are designed to jumpstart your digital initiative and get it off on the right foot.
Strategy & Architecture
Full-service digital strategy creation and review. We have a unique process involving deep discovery of your operational objectives.
Experience Design
Comprehensive offerings and engaging creative that have been structured to support all aspects of your digital product lifecycle needs.
Project Control Services
Projects that are delivered within scope, time and budget. Our veteran team of technical project leads will keep you on track and preserve your sanity.
MarTech Delivery
We believe the value derived from the tool is as dependent on its implementation as it is on its features. Our implementation approach is focused on creating lasting ROI.
Post-Launch
Digital transformation is a journey and launch is just the beginning. Generating lasting ROI is a function of your long-term continuous innovation strategy.
DX Clinics
Whether your team needs a refresher on DX best practices or you’re trying to develop strategic use cases that will drive ROI for your digital transformation, our workshops are structured to cost effectively jumpstart your process, get you asking the tough questions and align your stakeholders.
- Coach teams on DX best practices and processes
- Select and build DX team and establish governance
- Define, quantify, and measure project success
- Develop strategic use cases that will drive ROI
- Align stakeholders on key business objectives
Strategy & Architecture
The cornerstone of DX-ROI. We take a pragmatic, common-sense approach to helping our clients navigate through the constantly evolving digital landscape when solving their most demanding operational challenges. By leveraging a team of vertical-specific and solution-specific consultative SMEs, we can tailor each engagement to suit the client’s individual requirements and needs.
- Contextual content engagement
- Attribution frameworks and models
- MarTech Vendor Selection
- Information architecture and taxonomy
- ROI-centric solution architecture
- Technical architecture and solution validation
Experience Design
We specialize in crafting captivating digital experiences that resonate with your audience and elevate your brand. Whether you’re launching a new product, revamping your existing site or seeking to enhance your digital presence, our comprehensive offerings have been structured to support all aspects of your digital product lifecycle needs from inception to completion. In addition to traditional XD services such as UX research, UI/UX design, and information architecture, we are staunch advocates of design thinking methodologies and have built our practice around them.
- Visual design and digital branding
- User experience research and journey mapping
- Digital usability/feasibility analysis
- Information Architecture covering the four systems: organization, labeling, navigation and searching
- Rapid prototyping and proofs of concept
- Digital asset and content development
Project Control Services
Our seasoned technical project leads will manage and oversee all aspects of your project to ensure its successful completion within scope, time, and budget. Acting as your advocate and trusted advisor, we will maintain alignment with the project’s objectives, optimize resource utilization, mitigate risks, and ensure successful delivery according to its requirements and KPIs.
- Scoping, defining and structuring requirements
- Schedule planning and management
- Risk identification and mitigation
- Dependency identification and management
- Cost and resource management
- Change control and hand-off
MarTech Delivery
Successful deployments of marketing technology solutions require a strategic and methodical approach to delivery. Our practice is founded on a core tenet: the value derived from the tool is as dependent on its implementation as it is on its features. Whether it’s a CMS, CDP, journey orchestration, marketing automation platform, or any other tool, our implementation approach is focused on creating lasting ROI – not standing up a “shiny silver object”.
- Traditional, composable, and headless CMS’
- Monolithic and composable commerce
- Marketing automation and journey orchestration
- Multivariate and A/B testing
- Customer data platforms
- Data science, analytics and insights
Post-Launch
Ensuring the successful handoff of a new digital engagement environment is a critical step in generating consistent long-term ROI. We offer a broad range of support services including technical support, training and monitoring and performance optimization, all of which are structured to meet our clients’ needs in a scalable and cost-effective manner.
- Technical training and resource migration
- Business practitioner training
- Data management and governance
- Attribution, measurement and reporting
- Run and operate services
- Managed services
Discover the Power of Our Capabilities
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DX-ROI At-A-Glance
DX-ROI is a groundbreaking digital consultancy aiming to redefine the landscape of digital transformation.
At DX-ROI, we strive to deliver measurable returns through data-driven strategies and unique processes which have been developed over decades of digital initiatives.
Experienced
A veteran team of DX practitioners whose sole focus is on driving lasting ROI for our clients
Industry Expertise
Industry subject matter experts who approach solving complex operational and technical challenges through a pragmatic, common-sense approach.
ROI Driven
Operational growth experts, with decades of cumulative hands-on experience driving revenue and profit for many of the world’s largest brands.
Our Leadership Team
We have a team of experienced DX professionals at the helm, passionate about driving innovation, fostering growth and delivering exceptional results for our clients.
John N. Anthony
Managing Partner, Co-Founder
Andrew Arocha
Managing Partner, Co-Founder
Brett Birschbach
Executive Director, Technology
Sarah Bonn
Senior Director, Operations & Delivery
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