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About

DX-ROI At-A-Glance

OUR FOCUS
DX‑ROI delivers end‑to‑end, data‑driven digital strategies and experiences that support every stage of digital transformation. With a deep commitment to quality, collaboration, and innovation, our team ensures digital initiatives succeed through a ruthless focus on creating lasting ROI. Operating across offices in the United States, Europe, and Asia, we bring global scale and perspective while remaining disciplined in how value is delivered and measured.

Who We Are

Founded by industry experts, DX-ROI’s mission is to be the irrefutable thought leader in ROI-driven digital experience initiatives. That starts with a strong team of consultants focusing on site and application experience, testing and personalization, marketing automation, and CDP.

DX Veterans

A team of DX practitioners with decades of hands-on experience across a breadth of digital solutions and models.

Industry Experts

Subject matter experts that solve complex operational and technical challenges through a pragmatic, common-sense approach.

ROI-Driven

Core focus on driving lasting revenue and profit for the world’s largest brands.

Flexible Delivery

Onshore, Offshore and Hybrid models to meet our clients’ DX delivery needs.

Our Leadership

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John N. Anthony

Managing Partner, Co-Founder
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Andrew Arocha

Managing Partner, Co-Founder
Brett Birschbach, a member of the Leadership Team, a man with short brown hair wearing a dark patterned polo shirt stands smiling in front of a plain gray background.

Brett Birschbach

Executive Director, Technology
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Sarah Bonn

Executive Director, Operations 
& Delivery
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Discover Your New Career

Ready to work alongside some of the best and brightest in the industry? Get in touch about open positions.

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