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Brett Birschbach
Implementing AEM: Skills Make all the Difference
Engineering websites with AEM and other enterprise-level platforms has always required specialized technical skill. Enter AI, our newest developer trained on AEM coding, and the logical question is whether we can now get away without that technical skill? We at…
No-Code Web Personalization with Complex Experiences
Demos of Adobe Target and other web personalization tools often demonstrate a business user changing the text of a button or a hero banner image without the involvement of the development team. The promise of no-code marketing enablement with reduced…
Questioning the ROI of Automation
As a software engineer, few things give me more joy than kicking off an automation script and watching it accomplish 4 weeks of manual work in a matter of seconds. The value is seemingly self-evident, having “saved” nearly 160 hours…
Cheat Sheet for a Compelling Technology Resume
As someone that has seen hundreds of technology resumes, I wanted to offer advice to those in the job hunt. A differentiating resume can be the key that unlocks your next big opportunity. Yet, with no shortage of resume guidance…
The ROI of an AEM Audit
With just a handful of hours, a strategic audit of your Adobe Experience Manager implementation will give you and your team insights that can easily return the minimal investment by an order of magnitude. Here are just some of the…
Choose Enablement Over Simplistic Solutions
Technology is complex, and frameworks (content management systems, commerce platforms, etc.) even more so. This leads to much lamentation on the challenge of finding and retaining talent to work on these frameworks. There is often a gap between the skillset…