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Category Technology
The ROI of Decoupling Marketing from CRM
There is a conversation that tends to happen late in enterprise marketing projects, usually after the decisions have already been made. It usually starts with a CRM migration announcement. Or an acquisition. Or a platform consolidation. Something shifts at the…
Scaling Global Delivery Using AI
Over the last two decades working in the IT industry, one of the most common questions I face is: “What is the ideal operating model for global delivery?” – and I don’t think there’s a single straight answer. Traditionally, global…
Getting the Biggest Bang for Your Buck with CJA
Enterprises don’t buy Customer Journey Analytics (CJA) because it’s the next version of Adobe Analytics. They buy it to uncover insights they simply can’t get anywhere else: insights that cut across the entire organization. Because CJA can ingest data from…
Implementing AEM: Skills Make all the Difference
Engineering websites with AEM and other enterprise-level platforms has always required specialized technical skill. Enter AI, our newest developer trained on AEM coding, and the logical question is whether we can now get away without that technical skill? We at…
No-Code Web Personalization with Complex Experiences
Demos of Adobe Target and other web personalization tools often demonstrate a business user changing the text of a button or a hero banner image without the involvement of the development team. The promise of no-code marketing enablement with reduced…
Content Migration: Tool Selection
In Content Migration: Manual or Automated?, I discussed content migrations. Specifically, I discussed how you determine what content to migrate manually and what content to automate the migration for. Once that has been done, you can focus on defining the…